Dinecross: Digital Marketing for Food Suppliers
Dinecross is a new start-up company focused on food supply and distribution. They needed a robust digital marketing strategy to increase brand awareness, drive B2B engagement, and attract more people to buy and sign up.
PROJECT URL: dinecross.com
Project overview
Dinecross is a new start-up company focused on food supply and distribution. They needed a robust digital marketing strategy to increase brand awareness, drive B2B engagement, and attract more people to buy and sign up.
The Challenge
Dinecross had minimal social media presence, underperforming Google and META ads, and lacked a structured email marketing approach to nurture leads effectively. The company needed a comprehensive marketing strategy to position itself as a reliable food supplier.
Solutions Implemented
- Developed an engaging social media content strategy highlighting the brand’s mission, supplier partnerships, and food quality standards.
- Launched a targeted Google Ads campaign focusing on high-intent search queries related to food supply and wholesale distribution.
- Created a structured email marketing campaign to educate potential clients on Dinecross’s offerings, promotions, and industry news.
- Optimised META Ads with audience segmentation and compelling ad creatives to generate high-quality B2B leads.
Results
- Increased social media engagement, attracting more industry professionals and potential clients.
- Google Ads campaign achieved a good return spend, improving lead generation and customer acquisition.
- Email campaigns contributed to increase website traffic
- META Ads drove an increase in B2B lead conversions, strengthening the brand’s position in the market.